What We Do -In 4 Steps

We target and bring you actual, in-market customers, while they are in the final stages of making the decision to buy your products or services.

Answer critical questions about your target audience.

We'll consult with you to flesh out and put all the key pieces of information you need so you can close the deal. This will include a detail:

(Modified OR Customized "Scotsman")
Make first contact and start the process of gathering those key pieces of information you need.

Now that we’ve done our homework, we’ve identified the ideal decision maker within the prospect company and we know it’s the person who makes the final decision to purchase or the person who is going to write the check. Now it’s time to kickstart the nurturing process by breaking through the clutter and making first contact. Connecting with the right decision maker is what we do best.

Gather the intel you need

Next steps, gathering the actionable intelligence you need to know from your target prospects by staying engaged with them though out the nurturing process. This will be done through Multi-channel sources like our existing database of prospects we've developed over 10 years updated every month, web-forms, landing pages, social media, email marketing, online chat and of course the phone.

The Delivery

We will even deliver the prospect on a silver platter in the form of a scheduled face to face appointment so you can close the deal.

Tell us what you need to close the deal and we'll get it done!

Yes it's that simple. Of course the hardest part about the offeris dealing with disbelief that a company is that dedicated to helping to grow your business...

To which our response has been.......Try Us!!!

Clients

Proud To Call These Organizations Customers!

SCOTSMAN is an industry standard acronym for opportunity or lead qualification. It allows you to quickly and accurately analyse and qualify leads. It’s based on eight aspects of a sale’s potential and value, and outlines questions you need to ask before investing time and resources into a prospect.

  • Solution – do we have a solution (product/service) to meet the client’s business need?

  • Competition – do we know who our competitors are?  Can we beat them?

  • Originality – do we have unique benefits (originality) we can describe to the client?

  • Timescales – are the client’s timescales realistic?  Do they work for us?

  • Size/Strategy – what is the size/scope of the opportunity and does it fit with our sales targets and strategy?

  • Money – Does the client have an adequate/realistic budget in mind?

  • Authority – am I talking to the person with the authority to spend – the decision maker?

  • Need – does the client need what I am offering?  Have I communicated how my solution satisfies their need?

While the SCOTSMAN is an industry standard for opportunity or lead qualification, it is still just a general road map or guideline on what to look for when qualifying a prospect. There are no rules that says each letter in the Acronym applies to every company or individual requirement. Every sales professional or sales team may have their own unique requirements in what they would consider a fully qualified prospect. Many of our clients have actually inspired us to think out side the box and came to us with their own unique ideas for their own unique version of what SCOTSMAN is or should be….hence the MODIFIED SCOTSMAN.

  • DECISION MAKER: Who green-lights the purchase and write the checks?

  • BUDGET: Do they have a budget and has it been approved?

  • PAIN POINT/NEED: What is their primary pain point that her solution can solved?

  • PRE-EXISTING CONTRACT COMMITMENTS: Are they under contract/contract renewal date?

  • CHANGE: Are they open to change?

  • PURCHASE DATE: Is there a cut-off date they plan to buy or must make a decision by?

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